Słodki Komin is a Polish brand run by a young girl. She bakes and sells hungarian traditional pastries, which was rather unknown in Poland. That’s why identity had to be fresh and eye-catching.
Logotype is based on fancy, one-weight, custom typography surrounded by colourful sprinkles, which were also used as pattern in whole identity. Brand uses 3 strong colours on contrasting white or black background. Identity includes packaging, food-truck, menu, business and loyality card and aprons. The name of brand came from the english translation of Kürtőskalács which is "chimney cake".