2025
AD: Tom Alberty
Women’s 100
Campaign
Photography: Agnes Lloyd-Platt, Art direction: Ruby Boddington, Alexa Boldy, Film creative: Lucy Le Lièvre, Production: Fiona Percival, Creative direction: Ger Tierney
2024
AD: Rachel Buigas-Lopez, Vinnie Neuberg
AD: Susanna Hayward
AD: Tom Alberty, Ellen Peterson
AD: Frank Augugliaro
Illustration: Ryan Haskins
Zeit Campus
月刊ブレーン
by Tom Elia
by Paul Jun
“Dissatisfaction can be a source of creativity. But sitting with this feeling is uncomfortable. It makes us second-guess the intentions of a project. Does it ever go away?“
“To go to bed with a parade of ideas dancing through my brain was better than dreaming.“
by Brian Collins
“She said she “feels excluded” as her work does “not look like everyone else’s.” I told her that oddness, that weirdness and originality, would be the thing, in the end, that will make her succeed.“
Animation: Eric Park
by Brian Collins
“Problem-solving asks, “What’s wrong?” and then tries to fix it. Problem-seeking asks, “What if?” and then imagines a new way of being. One offers incremental savvy; the other is completely transformational.“
Lettering
Zuzanna Rogatty
Fourstrong
Kristi Arlidge, Dom Daniel, Darren Brett, Peter Dickinson
Animation
Beginners
Nike
Chun Kong, Chul Lee, Ruben Barton, Andy Zielinski
Zuzanna Rogatty, Tomas Markevicius, Kristine Lim, Dev Valladares, Eric Park, Rohan Rege, Astrid Stavro, Julen Saenz, Allison Solomson, Madeleine Carrucan, Cas Malo, Taamrat Amaize, Alex Blumfelder, Taylor Zahrt, Alex Athanasiou, Brian Collins
Typeface Design: TEKIO
Bose
Sean Rossi, Karen Goodman, Gijs Winkel, Cass Cruz, Erica Luttazi, Katie Carlson, Eliza Lucas, Jim Mollica
(Miami Ad School)
Zuzanna Rogatty, Christine Takaichi, Madeleine Carrucan, Niamh Walsh, Tomas Markevicius, Eric Park, Dashiell Alison, Brian Collins
Animation: Aran Quinn, Sound: TJ Dumser, Photography: Mari Juliano, Theo Livaudais, Kristine Lim
M.AD School of Ideas
Pippa Seichrist, Hank Richardson
founded by a couple—Maria (model) and Sergiusz (lawyer), is a sustainable fashion label creating genderless and trend-defying designs from deadstock fabrics.
Inspired by Carl Sagan’s Pale Blue Dot, the brand identity reflects MAWO’s focus on Earth, symbolized by a blurred blue dot and consistent use of blue accents, such as the signature blue button on MAWO’s shirts.
The name “MAWO,” derived from the Polish word mało (meaning “little” or “few”), embodies the label’s commitment to minimal production, timeless design, and reduced environmental impact.
The concept I developed set the tone for the brand’s launch campaign, photographed by the duo Kulesza & Pik. Since its inception, MAWO has continued to evolve its vision, collaborating with various talents to keep the story alive and ever-evolving.
Zuzanna Rogatty
Strategy
Special Projects
Copywriting
Catalina Bolozan
Launch Campaign
Kulesza & Pik
Fashion Editor/Stylist: Karolina Gruszecka, Set Designer: Ania Witko, Casting Director: Ania Jozwiak
SS24 Campaign
Edgar Berg
Assistant: Sheldon Harris, Fashion Stylist: Angel Macias, Model: Eny Jaki, Hair/Makeup: Daniel Gryszke, Production: Chipmunk Productions
L.A. Corrall, Rejane Dal Bello, Zuzanna Rogatty, Morgan Light, Barney Stepney, Darius Wang, Jade Kuzak, Ryan Bugden, Tom Elia, Mariah Bush, Alex Blumfelder, Taylor Zahrt
Photography: Eric Van Nynatten, Beth Johnson, Styling: Liz Borger
Nick Ace, George Lavender, Kristine Lim, Zuzanna Rogatty, Eric Park, Diego Segura, Dashiell Alison, Ian Aronson, Madeleine Carrucan, Paul Jun, Arielle Kroloff, Ashley Batz, Mari Juliano, Theo Livaudais
Match
Lauren DeFord, Ayesha Gilarde, Hesam Hosseini, Sean Lester, Brittany Pierson, Ayni Raimondi, Dushyant Saraph, Amarnath Thombre, Katie Wilson
Sanuk Kim, George Lavender, Zuzanna Rogatty, Tomas Markevicius, Eric Park, Tom Elia, Madeleine Carrucan, Dashiell Alison, Ann Kim, Antonia Lazar, Alex Wallace, Mari Juliano, Min Heo, MCKL Type
sweetgreen
Nathaniel Ru, Thomas Wilder, Eric Estroff, Jane Helpern, Joanna Hsu, sweetgreen brand studio, Fictive Kin
identity & cube design for The One Club
Zuzanna Rogatty
Cube design
Zuzanna Rogatty & Malwina Konopacka
Typeface
Tor Grotesk by Threedotstype
A full branding portfolio is available upon request.